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Blog/Podcast: Keep Clients Happy by Avoiding These Three Mistakes
The question that every lawyer in private practice asks is, “How do I get business from in-house counsel?” The more important question, however, is, “How do I keep corporate business once I have it?”...
View Article6 Ways to Maximize the Reach of Your Webinar & Track ROI
Hosting a webinar is an excellent PR tactic for lawyers, but there’s one major drawback: the time it takes to watch them. No matter how much information you pack into your webinar or how much you...
View ArticleFour Ways to Refresh Your Newsletter
An IDC Research study revealed that 80% of smartphone users check their phones within 15 minutes of waking up. With hundreds of companies flooding inboxes by 9 a.m., it’s no surprise people delete and...
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How COVID Changed Consumer’s Needs
The Covid-19 pandemic has not only changed the way we interact and work, but it has also affected the way we communicate with consumers. By taking a closer look at consumers’ preferred ways of...
View ArticleIt’s Not You, It’s Me. How PR Agencies Can Improve Client Relationships by...
Working with a marketing and PR agency can be a leap of faith – trusting someone to represent your brand, craft messaging for stakeholders and potential clients. If you’ve never worked with an agency...
View ArticlePreparing for a Productive Virtual Meeting
As the world continues to adjust to an ongoing pandemic, people have been forced to take their world virtual. Zoom and Facetime meetings are now the new normal, but come with a host of challenges....
View Article5 Steps to Executing a Successful Webinar Program
Webinars can be a powerful marketing and lead generation tool – if they’re done right. Without ever leaving your office, you can: Create visibility for your practice and your firm. Establish...
View ArticleHoliday Season Is Coming Up – So, Do I Send a Card or Not?
I can’t believe it’s only September and we’re already talking about holiday cards, but since more than a handful of colleagues and clients recently asked me if they should send a holiday card, I...
View ArticleHow to Create an Email Newsletter People Actually Read
We are firm believers in the power of email newsletters. The benefits are innumerable – it keeps you top of mind among your network, positions you as a thought leader, drives people to your website and...
View ArticleLegal Marketing Trends: Takeaways from 2024 Marketing Partner Forum
The 2024 Marketing Partner Forum (MPF), which Berbay has proudly sponsored for more than a decade, explored marketing strategies for collaboration and innovation in legal marketing. In case you missed...
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